The Strategy Planning Process
Grünig, Rudolf / Kühn, Richard / Morschett, Dirk / Montani, Maude
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies¿ survival and long-term success.
The strategy-planning process proposed in this book is based on the authors¿ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic ob...